audrey.carr

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“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.”

Charles Mingus

Profile

Vice President, Strategy at Nurun
Internet | Toronto, Canada Area, CA

Summary

WHO:
Design thinker, builder, and instigator.

WHY:
I believe successful companies are lead by people with both a passion for designing products and services their customers love, and a commitment to developing and supporting a strong organizational culture in which their employees thrive.

WHAT:
Ever since "accidentally" reformatting my parents first computer at the age of six, a strong mischievous streak has lead to a career focused on questioning, challenging, and redefining the status quo.

At Nurun Toronto, I lead a multidisciplinary team of design researchers, web analysts, strategists, and interaction designers in reframing our client's digital retail opportunities from a customer-centric point of view.

HOW:
Outside of client work, I'm focused on strengthening Nurun Toronto's strategic capabilities and developing future strategic leaders by introducing, adapting, and teaching a variety of design thinking and creative problem solving methods and techniques.

Other interests include an unhealthy obsession with chicken nuggets, the thrill of high performance driving, and a love of mid-century modern interior design and architecture.

Experience

  • 2013 - Present
    Vice President, Strategy / Nurun
  • 2010 - Present
    Director of Design Strategy / Nurun
    Defining, building, and leading the development and evolution of Nurun Toronto's strategic capabilities in design research, design & retail strategy, analytics, and interaction design. Guiding our cross-functional teams in identifying, framing and solving customer-centric opportunities across Nurun Toronto's multichannel retail & e-commerce clients, including Sears Canada, Home Depot Canada, Acklands-Grainger, and the LCBO.
  • Jul 2008 - Present
    Director of Digital Strategy / Leo Burnett
  • Feb 2008 - Present
    Senior Interactive Strategist / Organic
  • Jan 2007 - Present
    Senior Information Architect / Organic
  • Jul 2006 - Present
    Information Architect / Critical Mass
  • Jun 2005 - Present
    Information Architect / Delvinia Interactive

Education

  • McMaster University
    Honours B.A in Psychology & Multimedia
  • University of Toronto
    MISt in Information Systems

Additional Information

Websites:

Posts

A vintage book charging station for the iPhone. love!

A CFL full moon via unpluggd

Whenever possible, 8:15-9am is “me” time. Usually it’s quiet time spent catching up on my RSS feeds, but once in a while something grabs my attention for longer than a headline or save to delicious bookmark.

Today’s inspiration: Paula Scher gets serious

Without strategy, execution is aimless. Without execution, strategy is useless.” — Morris Chang
via Brand Autopsy.

A friday smile: the 1967 VW print campaign. via www.thesamba.com

Dowling | Duncan redesign the U.S. banknote.

“When we researched how notes are used we realized people tend to handle and deal with money vertically rather than horizontally. You tend to hold a wallet or purse vertically when searching for notes. The majority of people hand over notes vertically when making purchases. All machines accept notes vertically. Therefore a vertical note makes more sense.”

I remember trying to create a similar typographic video for a university multimedia class. The results were nowhere near as catchy.

A striking number of us (that is, we who have yet to become who we are) are apt, in our private moments, to express our understanding of how the world could be altered for the better by picturing to ourselves various business we would like to start… The pleasing and all-consuming daydreams appear to spring from those very same aspects of our personalities which led us as children to delight in running a grocery store out of a corner of the kitchen or to open a hotel in a cardboard box in the garden- as though there was some innate and enduring human impulse to lend entrepreneurial form to certain of our deeply held enthusiasms and insights.

- Alain de Botton. The Pleasures and Sorrows of Work.

cassette tape portraiture. via Cool Hunting

I’m stuck.

Audio

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