Profile
Summary
Digital thinker. Team leader. Collaborator. And maker.
Ever since "accidentally" reformatting my parents first IBM PC at the age of six, I have been fascinated by all things digital. A design-educated digital strategist, I'm equally excited by the latest issue of Harvard Business Review, Dwell, or Contagious magazines.
My interest in the ongoing relationship between business and design, and a curiosity towards people's evolving relationship with brands and technology has lead to a career in helping organizations envision and design more useful and desirable digital experiences for their customers. From digital millennials, to grandfathers, and even my own mom.
First as an information architect, and now as a digital strategist, my continued passion for digital marketing & user experience design has lead me to work for several of Canada's leading digital & integrated agencies on a diverse range of initiatives for both global and North American clients including RIM, Home Depot Canada, P&G, Sobeys, Bank of America, Nike Canada, and more.
The perpetual student (seriously, the TV psychic told me so!) I hold an Honours Bachelor of Arts from McMaster University and a Masters in Information Systems from the University of Toronto.
I also love chicken nuggets.
Ever since "accidentally" reformatting my parents first IBM PC at the age of six, I have been fascinated by all things digital. A design-educated digital strategist, I'm equally excited by the latest issue of Harvard Business Review, Dwell, or Contagious magazines.
My interest in the ongoing relationship between business and design, and a curiosity towards people's evolving relationship with brands and technology has lead to a career in helping organizations envision and design more useful and desirable digital experiences for their customers. From digital millennials, to grandfathers, and even my own mom.
First as an information architect, and now as a digital strategist, my continued passion for digital marketing & user experience design has lead me to work for several of Canada's leading digital & integrated agencies on a diverse range of initiatives for both global and North American clients including RIM, Home Depot Canada, P&G, Sobeys, Bank of America, Nike Canada, and more.
The perpetual student (seriously, the TV psychic told me so!) I hold an Honours Bachelor of Arts from McMaster University and a Masters in Information Systems from the University of Toronto.
I also love chicken nuggets.
Experience
- 2010 - PresentDirector of Design Strategy / Nurun
- Jul 2008 - PresentDirector of Digital Strategy / Leo BurnettWorking with a fantastic team of super-talented account managers, designers, and creative technologists to develop integrated campaigns and digital solutions (online advertising, web, social media, and mobile) for a range of global and North American clients.
- Feb 2008 - PresentSenior Interactive Strategist / OrganicLead digital strategy, planning, and measurement activities within multi-office design teams across web, social media, and mobile initiatives for clients including Bank of America and Nike Canada. Successfully launched one of the first social media campaigns to simultaneously integrate content and communities across YouTube, Facebook, and Flickr driving awareness for Bank of America’s sponsorship of the 2008 U.S. Olympic Team. Conducted consumer research and developed overall strategic plan for No Fee Mortgage Plus microsite, leading to a 43% increase in online applications within the first 3 months of launch. Winner of 2007 Web Marketing Award for Best Bank website.
- Jan 2007 - PresentSenior Information Architect / Organic
- Jul 2006 - PresentInformation Architect / Critical Mass
- Jun 2005 - PresentInformation Architect / Delvinia Interactive
Education
- McMaster UniversityHonours B.A in Psychology & Multimedia
- University of TorontoMISt in Information Systems
Additional Information
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