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audrey.carr

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“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.”

Charles Mingus

Profile

Audrey Carr

Director of Digital Strategy at Leo Burnett
Marketing and Advertising | Toronto, Canada Area, CA

Summary

Audrey is presently the Director of Digital Strategy at Leo Burnett, Toronto. With an exclusive focus on digital and social media marketing, she routinely applies both human-centered and design thinking methods to help her clients create and sustain competitive advantage across a variety of digital channels, including the web, mobile, and digital signage. Her passion for understanding human behaviour and the evolving relationship between people, culture, brands, and technology has lead her to work on a diverse range of digital initiatives for both global and North American clients including RIM, Bank of America, P&G, Nike Canada, Kellogg's Canada, Sobeys, and more.
Specialties: Digital Strategy, Design Research, Measurement and Analytics, Communications Planning, and Team Leadership. Online Advertising, User Experience Design, Social Media, and Mobile Marketing

Experience

  • Jul 2008 - Present

    Director of Digital Strategy / Leo Burnett

    Working with a fantastic team of super-talented account managers, designers, and creative technologists to develop integrated campaigns and digital solutions (online advertising, web, social media, and mobile) for a range of global and North American clients.
  • Feb 2008 - Jul 2008

    Senior Interactive Strategist / Organic

    Lead digital strategy, planning, and measurement activities within multi-office design teams across web, social media, and mobile initiatives for clients including Bank of America and Nike Canada.

    Successfully launched one of the first social media campaigns to simultaneously integrate content and communities across YouTube, Facebook, and Flickr driving awareness for Bank of America’s sponsorship of the 2008 U.S. Olympic Team.

    Conducted consumer research and developed overall strategic plan for No Fee Mortgage Plus microsite, leading to a 43% increase in online applications within the first 3 months of launch. Winner of 2007 Web Marketing Award for Best Bank website.
  • Jan 2007 - Jan 2008

    Senior Information Architect / Organic

  • Jul 2006 - Jan 2007

    Information Architect / Critical Mass

  • Jun 2005 - Jul 2006

    Information Architect / Delvinia Interactive

Education

  • McMaster University

    Honours B.A in Psychology & Multimedia
  • University of Toronto

    MISt in Information Systems

Additional information

Websites:
Assoc.:
Information Architecture Institute, UX Irregulars, Overlap, Planning for Good, AnthroDesign

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